Search Engine Optimisation Service
The search engines provide users with relevant search results. If search engines did not provide results, people would not use them. Secondary to this, they sell advertising. The main problem with many websites is that they have been poorly coded, lack sufficient content and not enough time has been spent identifying keyword terms and phrases that users would use in search engines. If you have a niche product or service, then you should get good results in search engines for your chosen keyword terms and phrases.
I like to compare search engine optimisation to golf. Playing golf you get you best driving club and you aim for where you want to be. You aim by deciding upon the length of the drive, the wind and other variables and when the ball lands you evaluate its position, choose another club and putt again.
The term search engine optimisation is dubious because you can not possibly maximize search engine traffic unless you had access to Google's database of searched terms. You can only guess the types of words users might be using to find your product and service. You then look at your website statistics and analyse how well you did. You may find that for your chosen search term that even though you rank number one in the world, you only get a handful of visitors a month to your website.
This is one of the greatest lies that website optimisation companies use. They tell you we can get you the number one hit for 'web design australia' and then they never show you the statistics to prove that this result translates to 5 website visitors a month.
Find the correct keyword phrases that are right for your website
Our advice is firstly, do some research. Find out what keywords are right for your website. Targetted keyword phrases are much better than targetting general terms. eg. if you target web design, people who search for this keyword phrase may be looking to learn website design or looking for a website design job and not necessarily searching for a website designer. The power of the internet is connecting people, matching niche products and services and because it is easy to click from one business to another, to do well on search engines means not just getting high rankings but having a site designed and content written that effectively markets your business.
The internet has made the world much more competitive and niche products and services do much better than generic products. After all, why shop online if you can just as easily walk into the supermarket and buy it cheaper. But if your product or service is unique, difficult to find or expensive to buy elsewhere, then your internet sales will boom. Therefore website design is about marketing and companies that take up the challenge of trading in a hyper competitive market will be more likely to stay in business than those that hide their heads in the sand and hope that customers don't start looking online for a better deal.
How do I determine the types of words and key phrases?
Our suggestion is to go to www.overture.com and use their search suggestion tool. You will need to look for it by going to the country region, advertising solutions and find the link to the tool.
This tool will give you an indication of how popular your search term is and the popular search terms that are associated with your chosen word.
You need to play around with this tool and make yourself a list of keywords and phrases that you wish to use on your site.
We also suggest, brainstorming keyword phrases in your organisation.
What next?
After you have got your list, you need to give the list to us in order of priority.
We will not explain to you the techniques for placing this list in your keywords, title tags and metatags because it is simply information overload. We may even edit your website written content and supply you with changes. We use the same techniques for your website as we use on our own website.
Do you guarantee results?
No one can guarantee results for search engines but as a company our entire marketing strategy is by word of mouth and internet marketing. It is in our interests to see that all our customers do well on search engines because a customer that is no longer in business, is certainly not going to need our services. If the results you desire are unlikely to be successful, we will tell you upfront and why.
Will my results last?
This will depend on Google. Google's algorithm takes into account many factors. If you want to continue to do well or do better, you may need to redesign your website, add and edit to your existing webpages and get more targetted links to your website. Your results may also be dependent on the age of your website and how often the content changes on your website. Currently established websites do better for a variety of reasons but this does not mean that you should not good results for your targetted audience. After all, search engines are there to give good search results and if your website is done right, the people who are looking specifically for your products or services should be able to find them by using a search engine.
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